![]() Examples of quantitative and qualitative research aimsYou are researching employee perceptions of their direct managers in a large organization. If you have several aims, you can use a mixed methods approach that collects both types of data. ![]() If your aim is to explore ideas, understand experiences, or gain detailed insights into a specific context, collect qualitative data. If your aim is to test a hypothesis, measure something precisely, or gain large-scale statistical insights, collect quantitative data.
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